Values & Mission
Pure and simple, we walk more lightly on this planet:
- We want to deepen our yoga practice by working in a simple and integrated way, creating high-quality products you can trust are ethical and rely on for durability.
- We want to feel gratitude for every step, every element and believe our yogi customers want to feel gratitude, too. We always say thank you.
We will always create naturally beautiful, ethical and durable yoga mats and props designed to support yogis as much as supporting the planet. Our products are organic wherever possible. We use zero single-use plastic, and to limit our footprint, we have started making as many products as possible in the UK and Europe.
All our cotton goods are certified organic. Our cotton-goods suppliers are independently inspected and hold a certification which can only be issued if specific social criteria are met; it ensures everyone who works on our products is paid fairly and works in a safe environment.
Our staff policy in the UK is to pay the real living wage + 15% as a minimum. Warehouse operating hours are within school hours to accommodate working parents.
We are partnered with Yoga Stops Traffick, an organisation that funds both rescue and safe-housing for victims of human trafficking in Mysore, India.
We have an ambitious deadline only to provide biodegradable yoga mats or yoga mats made from recycled materials by 2022. We are currently on track!
We use zero packaging on our yoga mats, bricks and blocks. All fabric-based products are wrapped in brown paper or paper bags, sealed with paper tape.
Our vision - 'Yogis around the world will practice with sustainable props in complete balance with their beliefs and their planet.'
We want to make an impact on the 'industry' that yoga has become. First and foremost, we have to operate as a business to do this so that we can deliver excellent products at great prices to our customers. From here, we aim to make a significant, positive impact on the environment. By 'operate as a business, I mean to be professional in all we do. From the level of service, you experience to the product itself. We will deliver.
The 'yoga industry' is a contradiction where the environment is concerned. As individuals, yoga practitioners are thoughtful consumers - that is part and parcel of our yoga practice. However, when you look at the bulk of the products on the market, very few are genuinely environmentally friendly. The vast majority of mats are made from virgin plastic. The word 'plastic' is never used, but this is the material we practice on. The most popular pro mat in the world - made from virgin plastic. The UK's most popular sticky mats - made from virgin plastic.
There are natural alternatives, such as jute, rubber, cork. But the cost is often prohibitive or the lifespan very short, especially for a new teacher or studio on a shoe-string. When produced without harmful chemicals like phthalates, PVC can be a comfortable and non-toxic surface to practice on. It is closed-cell and can be kept clean. It lasts forever, and it is cheap. For this reason, the majority of teachers I speak to ultimately end up using our high-quality PVC mats in their studios. Knowing all of this and having managed a yoga studio, I would make the same decision if I had limited funds.
It is my belief that the industry needs to provide consumers with a better option. And we will get there.